Recently had the opportunity to read a manifesto that Robert Bloom wrote. It was called Looking Around The Corner and shatters some old-school thought processes of looking ahead every year. He comments that, “This fixation on an obsolete planning process guarantees that firms that use it will not keep pace with the rapid, substantive changes in our business world”.
As I plan for the new year of 2011 and develop the strategies and tactics necessary to achieve our overall objective, this doc hits home and gets the creative juices flowing on how we will go to market in a multitude of areas.
Great stuff. Get it at Change This.