Just the other day I was in a meeting with a customer and the subject came up about using social media sites such as Facebook, MySpace and the like. I do have a Facebook account, I have a LinkedIn account, of course I have this blog site and I also have a Twitter account. Well, actually a couple of Twitter accounts. I do recommend that businesses should be taking full advantage of social networking sites to promote their business and to communicate with their existing customers.
Here is an article that talks about this exact subject. So Should a Business Be On Twitter?
6 Ways to Help Your Business Weather the Economic Storm – A very cool article about freelancers and how they can adapt and survive in the current economic climate. This would really apply to any sales oriented organization. Think of the six steps, showing value, promoting freebies and/or add-ons, using the media, doubling up exposure, joint venture opportunities and raising prices. Read the entire article here.
In starting with my reading challenge for 2009, I have started a hardcover book, but, I also started on an audiobook since I am traveling often. My first choice was Jim Collins. His book Good to Great: Why Some Companies Make the Leap… and Others Don’t was a great first choice and it didn’t take that long to get it listened to. It is only a tad over 6 hours of audio and I knocked that out in roughly 5 trips to my office.
In this current economic environment I was looking for some insight into creating and sustaining great fundamental principles. This book outlined some great concepts that I have already found myself digging into and getting my arms (and head) around. The first concept is the Hedgehog Concept and I find that I love the idea about focusing on the understanding of what you can be versus the goals, strategies or intentions. What are your three circles? The other concept was the Flywheel or the Doom Loop. This gets my thoughts going about momentum, consistency, leading, discipline and initiative. I fully recommend getting this book or audiobook. At the very least visit Jim’s web site where there is a wealth of information to help you go from Good to Great!!
A great book for every occasion! Prospecting….Cold calling….Objections and a wealth of tips. 50 of the tops in the industry provide the best pieces of advice.
Top Dog Sales Secrets: 50 Top Experts Show You Proven Ways to Skyrocket Your Sales
In this dismal economy, executives need to hope for the best but plan for disaster, says columnist Stefan Stern. Initial steps include protecting the fundamentals and guarding the existing business. “Tap into unexploited revenue streams by thinking afresh about your existing customer base,” he advises. Read the entire article at Financial Times
If you are looking for some serious self-development you have come to the right place…….
The Personal MBA (PMBA) is a project designed by Josh Kaufman to help you educate yourself about advanced business concepts. This manifesto will show you how to substantially increase your knowledge of business on your own time and with little cost, all without setting foot inside a classroom.
The PMBA is more flexible than a traditional MBA program, doesn’t involve going into massive debt, and won’t interrupt your income stream for two years. Just set aside some dedicated reading time, pick up one of these books, learn as much as you can, discuss what you learn with others, and go out into the real world and make great things happen.
If you’re interested in educating yourself about business, the Personal MBA is the best place to start.