Promotions to Run on Tax Day April 18th

Tax Day PromotionsTax Day is just around the corner! April 18th this year. Nobody likes writing a big check to Uncle Sam but there is some good news: Tax Day also means free stuff, promotions, deals, and specials abound. Restaurant customers are on the lookout for any deals that may be out there.

Here are a handful of ideas that you can do to promote tax day.

1. Have items that are on special for $10.40.
2. Promote using a word to get a discount, i.e., Tax Day or Tax Crunch, etc, via Social Media.
3. Offer something at half-price.
4. Have a discount for accountants that can show a valid CPA license.
5. Have a tax day coupon that can be printed or used via a mobile device for a discount.
6. Off items at an 18% discount.
7. Taxed Themed cocktails – the Rebate, Uncle Sam, IRS, The Man, and so on.
8. Provide a discount to tax preparers or have a drawing using their business cards submitted for the day for a gift card.

Have fun with the day and make sure that you get it promoted via your web site, social media channels and in-house marketing. Get your staff prepped so they can talk to guests leading up to the 18th.

Do you have a Content Calendar?

If you are using any type of marketing for your business (social media, web site, email, print, radio, etc), then you should be using a content calendar to help you stay organized and proactively putting out fresh and relevant content to promote your business.

I recommend a content calendar. You set this up by the week for an entire year. This allows for you to load every holiday, special event, unique occurrences and really any instance where the promoted event would have an impact on your business.

A snapshot of the social media content calendar.

I would make sure and work at least one week in advance but realistically if you were 14 days out on the plan that would be much better. You don’t necessarily have to load something every single day, but, you could. This also gives you the opportunity to pinpoint where the content is going.

So for example, Sunday could be a Facebook post, Monday you send out an email campaign, Tuesday a Facebook post, Wednesday you update your web site and have a Facebook post, Thursday would be a Facebook post and a table tent created internally, Friday and Saturday would be 1-2 Facebook posts per day. If you have more channels that you promote in you would put this in accordingly, i.e., Twitter, Radio spots, Instagram and more. Then you put down where the content is going you would list the actual content going out.

You would also be able to track any metrics within the spreadsheet as well. It is important to measure the interaction you get with your audience – Facebook (reach, reactions, comments, shares), Email (open rate, click thru), Web site (traffic, stickiness) and internal POS systems (track promoted items, categories, times). You can never expect what you don’t inspect.

A simplified monthly overview using a blank template.

Using just a blank monthly calendar template could even suffice as long as you can keep accurate details of the marketing content you are putting out.

 

 
Want to get a content calendar in place for your business? Contact us and we’ll come in and do an evaluation of your marketing strategies to see how we can assist you.

Are You Taking Advantage of March Madness?

It’s tournament time! Every year we have the NCAA Basketball Championship at this time. The selection committee seats 64 teams in the country, well, really 68 teams as there are four play in games. Win and your in the 64 team bracket. That seems to be the ultimate buzz word at this time, bracket. There are plenty of people playing online, ESPN has over 13 million brackets submitted, at the office and at your favorite bar or restaurant. If you want to print a bracket for your own needs, here is this years printable bracket.

The tournament schedule is as follows – 1st and 2nd rounds are March 16th thru the 19th, the Sweet 16 is March 23rd & 24th, the Elite 8 is March 25th & 26th, the Final Four is April 1st and the National Championship game is on April 3rd.

So what can you do to take advantage of this very exciting tournament time. Here are some ideas to help you:
1. If you have TV’s make sure that they are tuned in to the games. The games are being played on CBS, TruTV, TBS and TNT networks.
2. Offer a happy hour special from the bar during game times and maybe feature some appetizers. Make them shareable or sampler platters for a group.
3. Have a large bracket printed out and updated for guests to see where the tournament is at.
4. Offer specials based on rounds. For example, second round can be $2 Drafts or nachos, while the Final Four can be $4 burgers. Get creative!
5. There will always be some customers who just prefer to watch at home. Be sure you offer great takeout deals to encourage those customers to eat your food during the games.

If you are going to run some promotions during the March Madness tournament just be sure to utilize your Social Media channels (Facebook, Instagram, Twitter), your web site and your email newsletter to let your customers know that there is something special going on. That covers the digital realm, don’t forget to promote internally with posters, table tents, menu inserts and the like. Contact me directly to help with marketing and promoting the next three weekends.

Good luck with your bracket if you played. I did mine using the ESPN Tournament Challenge app and I have two brackets submitted. I have North Carolina winning in one and Kansas winning in the other. Makes it fun to follow the tournament.

How Fascinating Are You

Great blog post from the Influential Blogger on Sally Hogshead’s book Fascinate.

7 Ways to Fascinate, Persuade, Captivate your Audience

Take your own test to see what your {F} SCORE is. Get a copy of Sally’s book now.

Just as a reference. My score results were MYSTIQUE for my primary trigger, POWER for my secondary trigger and VICE was my dormant trigger. You will know more how to apply these once you have read the book and taken your own test.

Be fascinating today!!

TrendsSpotting’s 2010 Social Media Influencers – Trend Predictions in 140 Characters

“2010 Social Media Influencers” is the first report from the series “2010 Influencers Series: Trend Predictions in 140 Characters”.
TrendsSpotting Market Research is now running its third annual prediction reports following major trends in six categories. We will be featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
This year we are adopting a new “tweet style” format, easier for you to focus on, comprehend and forward.

Set Up a Winning Facebook Fan Page 101

With more than 300 million active users, Facebook is nearly the size of the United States in terms of population. In fact, odds are that you’re a Facebook user, perhaps using it to keep in touch with family and friends, with a dash of business thrown in for good measure. Maybe you look at some of the 2 billion photos uploaded each month, or contribute a few of the 40 million daily status updates. In short: Facebook is where it’s at, and you’re already there.

But what about your business? Does it use Facebook ? If you’re a business owner, you really need to set up a Fan Page, or else you risk being left behind as more businesses shift to social networks like Facebook. This post is a beginner’s guide to setting up and getting the most out of a Page on Facebook for your business.

The Presentation Secrets of Steve Jobs

Apple CEO Steve Jobs’s wildly popular presentations have set a new global gold standard—and now this step-by-step guide shows you exactly how to use his crowd-pleasing techniques in your own presentations. The Presentation Secrets of Steve Jobs is as close as you’ll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs’s performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets that work every time. With this revolutionary approach, you’ll be surprised at how easy it is to sell your ideas, share your enthusiasm, and wow your audience the Steve Jobs way.

The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience

Are Customers Really That Rational About Their Purchases

Very insightful article about behavioral economics surrounding your customers. Read the article below to get the details and see how you are handling customers.
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How to gain the most from customer decisions – Companies need data to truly understand how customers make choices online, or companies will end up “leaving money on the table,” John Sviokla writes. Companies must learn how customers “really act instead of how they are supposed to act,” he writes. HarvardBusiness.org/The Near Futurist blog