Webify Your Business, Internet Marketing Secrets for the Self-Employed includes 60 chapters with step-by-step instructions for entrepreneurs to leverage today’s social internet to grow their businesses. Short and concise chapters are presented in a deliberate and strategic sequence designed to maximize results. Each chapter can be read in 10 minutes or less and offers an itemized to-do list at the end, allowing the reader to take immediate action and see results quickly.
Feature Highlights include:
* Internet marketing information recipients want and need
* Practical and unthreatening step-by-step instructions
* Short accessible chapters recipients can read in 10 minutes
* Itemized to-do lists at the end of each chapter
* A perfect format for both beginner and savvy recipients
Book is by Patrick Schwerdtfeger, who is the founder of Tactical Execution, an online marketing agency located in beautiful Walnut Creek, California.
Get the book right now at Amazon.com
This is a very interesting article in the New York Times regarding the use of Twitter for improving customer service. I am seeing more and more of this every day. I am leaning toward any and all companies using this great online tool to interact with their customer base.
If you’re not protesting an election or promoting a product, Twitter, the microblogging site that has been getting so much attention these days, can be easy to dismiss. Read the entire article here.
Not a unique or novel concept to keep the customers that you already have. I do training periodically on customer service and always hammer home the point that it costs 10 times more to get a new customer than to keep an existing one.
Here is a great article from Rhonda Abrams about creating a plan to keep current customers. Strategies: Make customer retention priority No. 1
Referral Offers Your Customers Can’t Refuse
A great product or service and inviting customer experience is essential to building a steady stream of referrals to your business. Check out this article at Entrepreneur from Duct Tape Marketing.
Some awesome tips in this article!