If you were talking to your customers about your value proposition, do you mean – A value proposition is a promise of value to be delivered, communicated, and acknowledged.
When any business talks about value-added services that typically would include valuable services that are included in the price of the products and/or services already being offered.
Do you have a value proposition in place today? What is it? Is it good? If not, why not? Do you need to look at some great examples of how to develop one – check these out at http://plantostart.com/10-value-proposition-examples/.
Why is value so important? It provides you with the opportunity of working with your customer where you can focus on their retention and building a great long term relationship. I have always said it takes product and price out of the equation. It doesn’t mean that you don’t have to be competitive in the marketplace. That is a given. I believe you can be the same or even have a higher price but deliver enough value that it impacts the profitability. Focus on quality, service and ultimately the customers profitability.
I can provide you with some of the value-added service examples that I have provided to my food service accounts. There is server training that focuses on exceeding guest expectations, upselling, creating an exceptional customer experience, I have done four-walls marketing (table tents, posters, placemats), menu development, social media & technology support and much more.
Customers truly appreciate getting more than what they are paying for in what I always call perceived value. Become that asset that customers can’t do without. Don’t be just like the next guy and just deliver your product and/or service.
Step it up and get outside the box and deliver the value that separates your from your competition.