You need to check this blog post out from Mark Hurst. Outlines briefly the company and/or product life cycle as it relates to the customer experience. Short, sweet and to the point. My take-away….a company must continue to evolve and focus on the customer experience because the life cycle product(s) won’t change. Create, develop, innovate to stay a long time participant in the business world. It’s about the customer and you can’t forget that!