Retailers use customer satisfaction to create loyalty

This article may be about the retail industry, but, it hits home and rings true with anyone that deals with selling anything to anyone. Great stuff here.

Retailers are pulling out all the stops for the holidays: discounts, buy-one-get-one-free deals and, of course, seasonal music, scents and decorations to get shoppers into the purchasing spirit.

But there’s one constant that can make a critical difference between ringing up the sale and watching someone walk out the door empty-handed: good customer service.

That may sound like a no-brainer, but studies make it clear that not all retailers understand the importance of making – and keeping – their customers happy.

Read the rest of the article here.